Real World Sales Academy
Real World Sales Foundations

Live 6-week UK sales training for face-to-face, phone and B2B salespeople.

Become TheNeoOf Your SalesEnvironment.

Learn to see what others miss, feel what is happening inside the conversation and understand the sales matrix at a deeper level.

Read the room. Read the customer. Read yourself. Recognise the patterns, pressure points and moments that separate average salespeople from people who consistently perform.

“Most salespeople are taught what to say. I want to teach you what to see, what to feel and what to do next.”
Roger Barrington · Lead Trainer

This is not about becoming slightly better at sales. It is about learning how to operate at a different level.

Show Me How To Level Up
6 Live Sessions
UK Real Sales
Roger Barrington, lead trainer of the Real World Sales Foundations sales training programme UK
Lead Trainer

ROGER BARRINGTON

25 Years Real-World Sales Experience

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Level Up

Go From Average To Dangerous.

Not reckless. Not pushy. Dangerous because you understand your craft.

01

Stop hoping for good days. Learn how to create them.

02

Turn inconsistent performance into repeatable performance.

03

See buying signals, resistance and shifts in energy earlier.

04

Know when to push, when to pause and when to shut up.

05

Walk into difficult conversations without losing your standard.

06

Understand why you won, why you lost and what to change next time.

07

Develop the presence people feel before you even start selling.

08

Bring more personality, belief and controlled swagger into the room.

09

Become the salesperson other people start asking: “How are you doing that?”

See What Changes In 6 Weeks
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Your Extra Gear

Set Loose The Juice.

Every strong salesperson has something extra when they are switched on: belief, energy, personality, timing and presence.

The goal is not to turn you into somebody else.

It is to help you understand what makes you effective, bring more of it out and learn how to access it consistently.

“I’m not trying to turn you into me. I’m trying to help you unlock the strongest version of you.”
Roger Barrington · Lead Trainer

For one salesperson that might be humour.

For another it might be calm authority, warmth, energy, certainty or the ability to make people feel comfortable quickly.

The juice is individual.

Real World Sales Foundations helps you understand how to use yours deliberately rather than waiting for it to appear on a good day.

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Video

Meet The Person Behind The Programme

Roger's programme introduction video is being added shortly.

In the meantime, keep scrolling to see how the programme works and what it is designed to change.

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The Problem

Why Most Salespeople Stay Inconsistent

Most salespeople do not lack potential. They often lack a deep enough understanding of what is actually happening inside the sales process.

Surface-level training and scripts can carry you on a good day. When results dip, confidence dips with them, and it becomes hard to say why something worked or where the conversation broke down.

Most people are thrown into sales and told to sell, but they have never been taught the foundations properly.

They are told to speak to more people, make more calls, handle more objections and get better results, but nobody slows down and teaches them how to build the real skills underneath successful selling.

That is why so many people struggle with confidence, rejection, consistency, communication and structure.

Real World Sales Foundations is built to help you develop those foundations properly.

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Real World Sales Foundations

What You Start To See That Others Miss

None of this is mind-reading. It is trained observation — behaviour, language, timing and sales mechanics you learn to notice while the conversation is still live.

When a conversation loses momentum
When genuine rapport has been created
When you are talking too much
When resistance is beginning to build
When an objection is actually masking something else
When you are trying to close too early
When the customer’s energy shifts
When rejection from one conversation is affecting the next
Which part of your own process is breaking down
01

What Does The Top 1% Do That Other Salespeople Don’t?

Discover the habits, behaviours and standards that exceptional performers consistently apply.

02

Learn To See What Most Salespeople Never Notice

Understand the behaviours and hidden mechanics happening underneath the obvious parts of selling.

03

Spot What Is Quietly Costing You Sales

Identify the small habits and patterns that may be affecting your results without you even realising it.

04

Understand Why The Same Training Produces Completely Different Results

Discover what separates knowing what to do from actually performing consistently.

05

Understand The Small Differences Between Good And The Best

Explore the small decisions, habits and details that create the gap between being good and operating at an exceptional level.

06

Learn How To Coach Yourself

Know how to recognise what is working, what needs changing and what adjustment to make next.

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Why Trust This

Built in the real world. Taught from experience.

Roger Barrington delivering live sales training to a large UK audience

Roger Barrington — Founder and Lead Trainer

25 years selling, managing and developing people across face-to-face, field, B2B, phone, residential and performance-based sales environments — and developing salespeople, trainee managers and managers within them.

The training is practical and direct: no hype, no fake confidence, no pressure tactics. Just what actually works in front of real customers.

Read Roger’s Story

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6-Week Programme

The 6-Week Sales Training Breakdown

Real World Sales Foundations is a practical 6-week sales course built from real UK sales environments. Over six weeks, you will be guided through the core foundations that influence how you think, communicate, adapt and perform when the pressure is real. The programme is designed to be experienced live, where the discussion, coaching, questions and interaction happen.

Week 1

You will learn why showing up changes everything.

Builds the mental standard you rely on before a customer ever says yes or no.

Week 2

You will learn how to handle the parts of the sales process that test most people.

Stops you carrying one bad conversation into the next five.

Week 3

You will learn what separates busy salespeople from effective salespeople.

You start spotting shifts in energy, resistance and buying intent earlier.

Week 4

You will learn what the top 1% do differently and how to apply it.

You ask better questions instead of selling before you understand what is happening.

Week 5

You will learn why feeling uncomfortable is part of growth and how to move through it with confidence.

You know when to push, when to pause and when to let the customer think.

Week 6

You will learn the main ingredients that bring everything together, with a clear plan and structure for moving forward.

You leave able to review your own performance and keep improving after the programme ends.

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What Is Included

What Is Included

When you join Real World Sales Foundations, you will receive everything you need to start building your sales foundations properly, whether you sell face-to-face, by phone or in B2B sales.

6 live weekly coaching sessions

Real-world sales lessons

Practical training for face-to-face, phone and B2B sales conversations

Learner materials

Reflection tasks

Personal Foundation Plans

Continued support after the programme

Access to the support group

Potential live event opportunities for suitable people

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Who It's For

Is This Sales Training Programme For Me?

This programme is for you if you are:

New to sales — no previous sales experience is required
Moving into sales
Already working in sales but lacking proper structure
Struggling with rejection, confidence or difficult conversations
Tired of being told to “just speak to more people”
Unsure what to focus on to actually improve
Working in face-to-face sales
Working in phone sales
Working in B2B sales or business-to-business sales roles
Working in field sales, a call centre or a wider sales team
Working in a customer-facing role where communication and influence matter
Looking for practical sales training that works in real sales environments

Whether you are selling face-to-face, over the phone or in business-to-business sales, this programme is designed to help you build the foundations properly. You can read more about how the six weeks work on our practical UK sales course page, or see how the same foundations apply to calls on our Phone Sales Training page. If you sell in person, in the field or door to door, our Face-to-Face Sales Training page covers that side of the work.

It is not about turning you into someone fake.

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Outcomes

What You Will Walk Away With From This Sales Training Programme

By the end of this programme, you will walk away with a stronger foundation and a clearer understanding of the real mechanics behind sales.

You will learn how to build calm confidence, handle rejection better, improve your communication, ask stronger questions, listen properly and guide customers more professionally.

More importantly, you will have a clear structure that you can apply in any sales environment to help you succeed at a higher level.

Calm confidence in real sales conversations.

The ability to handle rejection better.

Stronger communication and better questions.

A clear structure you can apply in any sales environment.

A stronger foundation to build whatever you want in sales.

A clearer understanding of the real mechanics behind sales.

This programme will not make you perfect. But it will give you the foundations to build whatever you want to build in sales.

You have seen how the six weeks work. Now check it is the right fit for you.

See If This Is For Me
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In His Own Words

From No Sales Experience To Sales Leader

Ben Wickson smiling at an Everybudy event
“Roger didn’t just teach me how to sell. He gave me the foundations that helped me build a career in sales, become a leader and go on to become a business owner.”

Ben Wickson

Co-Founder & CEO, Hello Consumer | National Sales Director, Everybudy

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The Investment

You’re Not Paying For Six Weeks.You’re Building What You Take Into Every Sale After It.

This isn’t about buying six training sessions. You’re investing in the way you think, read, react and perform when there’s a real customer in front of you.

The goal is to leave with more than notes and a few new techniques. You should understand your own sales performance at a deeper level: what you’re doing well, where you’re leaking sales, what changes when pressure hits, why certain conversations move and others die.

And most importantly, how to correct it.

Performance You Can Repeat

Stop relying on mood or momentum. Understand what creates your best performance so you can reproduce more of it.

Awareness Most Salespeople Never Develop

See the small shifts in behaviour, tone, timing, resistance and energy that tell you what is actually happening.

A Sales Brain That Keeps Developing

Learn to diagnose your own performance instead of waiting for someone else to tell you what went wrong.

Skills You Take Into Every Sales Environment

Products, companies and customers change. Your ability to understand people, control yourself and navigate a sale goes with you.

A script can become outdated. Understanding sales doesn’t.

The question isn’t whether six weeks can teach you everything about sales. It can’t. The question is whether six weeks can change the way you see sales, understand your own performance and develop from that point forward.

That’s exactly what this programme is built to do.

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Founding Cohort

Founding Cohort Offer · £599 Per Person

Secure your place on Real World Sales Foundations at the Founding Cohort price of £599 per person, against a standard programme price of £849, available for bookings made before 1 October 2026.

Three live evening groups are available, and you receive priority allocation into the first available cohort.

This programme is built around the sales lessons most people are never properly taught - the hidden mechanics behind communication, influence, rejection, discipline, pressure, customer behaviour and real-world sales performance.

Starting now gives you time to learn the foundations, apply them properly, build momentum and step forward with more clarity, sharper sales ability and a stronger chance of improving your results.

Each live group is capped at 20 people to keep the training focused, practical and interactive, and Founding Cohort places are allocated in booking order.

Your confirmed cohort start date will be sent directly by email with advance notice.

Secure my place.

Programme Investment

Standard programme price £849

£599per person

One-time payment · Available for bookings made before 1 October 2026

The same £599 per person price applies to individual and team bookings

Choose From

  • Sunday 7:00pm
  • Monday 7:00pm
  • Tuesday 7:00pm

Each live group is capped at 20 people.

Apply And Secure My Place
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For Sales Teams

Want To Put Your Team Through The Programme?

Put your sales team through the same live six-week programme. Suitable for teams of 3–10 people, with up to 20 people per live group. Team enquiries are handled directly so the right session and group can be arranged.

  • Live six-week training
  • Approximately 90 minutes per week
  • Recordings + between-session support
Secure Team Places Learn more about Sales Team Training

Founding Cohort

£599per person

Available for bookings made before 1 October 2026.

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Remove All Doubts

Remove All Doubts

What is Real World Sales Foundations?+
Real World Sales Foundations is a 6-week live sales training programme from Real World Sales Academy. It teaches the practical foundations most salespeople are never properly taught: attitude, mentality, resilience, discipline, coachability, communication, influence, handling pressure, understanding customer behaviour and improving real sales performance.
Who is the programme for?+
It is for people in the UK who want practical sales training: new salespeople, people moving into sales, and experienced salespeople who want stronger structure. It also suits business owners, sales managers, call centres, field sales teams and customer-facing teams who want to develop three or more people through the business team rate.
How long is each session and how is the programme delivered?+
The programme runs for 6 weeks, with one live online session each week. Each live weekly session runs for approximately 90 minutes and is delivered online via Zoom. Live evening groups run Sunday, Monday and Tuesday at 7:00pm, and each group is capped at 20 people so the training stays focused, practical and interactive. The programme is designed to be experienced live, where the discussion, coaching, questions and interaction happen.
Are sessions recorded?+
Every live session is recorded, so if you miss a session or want to revisit part of the training, you can catch up using the recording. Recordings will normally be made available within 24–48 hours after each live session. You will have access to the programme recordings throughout the six weeks and for 90 days after the final live session. Programme recordings are for registered participants only and must not be shared or redistributed.
What happens if I miss a live session?+
If you miss a live session, you can use the recording to catch up before the following week. The programme is designed to be experienced live wherever possible, but the recordings mean one missed session does not have to leave you behind. If something in the recording raises a question, you can email Roger before the next session. Private one-to-one replacement sessions are not included as standard.
Why is the programme delivered live?+
Because sales is not something I believe you learn properly by watching videos alone. Live sessions allow us to discuss real situations, challenge thinking, answer questions and apply the training to what is actually happening in your sales role. The recordings are there as a safety net and revision tool, but the main value of the programme comes from taking part live.
Why is the programme spread over six weeks?+
Because I don't want you to hear everything once and forget half of it by Monday. The six-week structure gives you time to learn something, take it into real sales conversations, notice what happens, and then come back ready to build on it. The spacing is part of the learning process.
What does the programme cost, and is there a business team rate?+
The Founding Cohort price is £599 per person, available for bookings made before 1 October 2026. The standard programme price is £849 per person. The same £599 per person price applies to individual and team bookings, and teams can set the number of places they need at the secure checkout. Questions about team bookings can be sent to admissions@rwsauk.uk.
Is this sales training programme suitable for beginners?+
Yes. It is built for people who are new to sales, moving into sales or already selling but lacking proper structure. No previous sales experience is required, and the foundations apply whether this is your first month in sales or your fifth year.
Is this programme suitable for B2B sales?+
Yes. Real World Sales Foundations works as B2B sales training as well as face-to-face and phone sales training. Business-to-business sales still comes down to real conversations: asking better questions, understanding how the other person makes decisions, handling objections honestly and staying consistent through longer decision cycles. Those are the B2B sales skills the programme builds.
Does this programme cover face-to-face sales and phone sales?+
Yes. The frameworks, structure and foundations translate directly to face-to-face, phone and B2B sales environments in the UK. You will learn how to open, discover, handle objections and guide the conversation with confidence in any of those settings.
Is this about sales scripts and pressure tactics?+
No. The programme does not teach scripts, gimmicks or pressure tactics. It teaches the real mechanics behind communication, influence, customer behaviour and consistent performance, so conversations stay honest and the results hold up over time.
Is this a practical sales training course or just theory?+
It is a practical, real-world sales training course. Every lesson is built from real UK sales environments and gives you something you can apply to your very next conversation — not textbook theory or scripts.
Will this help me build confidence in sales?+
Yes. Calm, real confidence is one of the core outcomes of the programme. You will learn how to stay composed, listen properly and guide conversations without falling back on pressure or fake confidence.
Will this help me handle rejection in sales?+
Yes. You will learn why rejection is part of the process, how to stop taking it personally, and how to reset quickly so it does not knock your standard or your results.
What will learners walk away with?+
Learners walk away with stronger sales foundations: a clearer understanding of customer behaviour, a repeatable way to open and guide conversations, calmer confidence under pressure, better resilience to rejection, and the discipline and standards that keep performance consistent week after week.
Is the £599 investment worth it?+
Most participants find that the confidence, structure and skills they build stay with them for life and pay for themselves many times over. This is not just a course — it is an investment in how you perform every day in any sales environment.
How do I apply, and what happens after I apply?+
You apply through the application page at https://www.rwsauk.uk/apply by completing the short form and securing your place. Once your application and payment are complete, your place is confirmed and you will receive your cohort start date by email with advance notice, weekly session times, Zoom details, learner materials and access to the support group.
Can my employer pay for my place?+
Yes. You can pay for the programme personally, or your employer can fund your place as part of your professional development. Payment for programme places is made securely online by card.
Can I get payment documentation for my employer?+
Yes. If your employer is funding your place and needs supporting payment documentation for its records, we can provide this.
What happens after I pay?+
Once your payment is completed, your place is confirmed and you will receive payment confirmation. Your confirmed programme start date and joining information will then be sent directly by email with advance notice. Roger will also already have the information you provided during your application, including the areas you most want to work on, so he has a clear understanding of what you want to improve before the programme begins.
Will there be support after the course?+
Yes. Learners keep access to the support group and continued guidance after the six weeks, so the foundations built during the programme carry on being applied in real sales environments.
Can I cancel after booking?+
Yes. Once payment is made for Real World Sales Foundations, you have 14 calendar days from the date of payment to cancel and request a refund. Requests must be made in writing by email to admissions@rwsauk.uk within 14 calendar days of payment, and refunds are processed within 14 days of receiving your request. After 14 calendar days from payment, your place on the programme is confirmed and the payment becomes non-refundable. If you access any paid training sessions, learner materials, coaching support, support group access or programme resources during the 14-day refund period, any refund may be reduced to reflect the online service already provided.
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Take The Next Step

Ready To Build Your Sales Foundations?

Apply for the next Real World Sales Foundations programme and take the next step towards building confidence, structure and real-world sales ability.

Apply And Secure My Place

Founding Cohort Offer · £599 per person · Standard programme price £849

Three live evening groups: Sunday 7:00pm, Monday 7:00pm and Tuesday 7:00pm, with each live group capped at 20 people. Founding Cohort places are allocated in booking order, and your confirmed cohort start date will be sent directly by email with advance notice.