B2B Sales Training UK
B2B Sales Training Built Around Real-World Sales Foundations
Real World Sales Academy delivers practical B2B sales training in the UK through Real World Sales Foundations — a practical B2B sales course taught live over six weeks for individuals and business teams. It is built on the foundations that decide how real-world B2B sales conversations actually go, not on scripts, hype or pressure tactics.
Real Conversations
Practical B2B Sales Training For Real Conversations
Business-to-business sales training often stops at process, pipeline and product knowledge. What usually decides the outcome is smaller than that: how you open, what you ask, how carefully you listen, and how you respond when someone is busy, sceptical or not ready. This is practical B2B sales training built from real UK sales environments, taught live, with everything you learn usable in your next conversation. You can see the wider programme on our UK sales training programme.
Why Foundations
Why B2B Sales Requires Strong Foundations
- Decisions usually involve more than one person, so your message has to survive being repeated internally
- Buying cycles are longer, which means consistency matters more than a strong single pitch
- Business buyers are experienced at spotting pressure tactics and scripted openings
- Discovery has to uncover a real commercial problem, not a surface-level need
- Objections are often practical — budget, timing, priority — and need an honest answer
- Follow-up and self-discipline decide as much as the meeting itself
Who It Is For
Who This B2B Sales Training Is For
- B2B salespeople who want structure rather than scripts
- People new to B2B sales or moving into a business-to-business role
- Field sales and account teams selling to other businesses
- Call centre and phone-based B2B teams
- Business owners who sell their own service to other businesses
- Sales managers who want a shared standard across a B2B sales team
If your B2B selling involves field-based prospecting, site visits or meeting decision makers in person, our face-to-face sales training page covers how the same foundations work in the room.
Every Environment
B2B Sales, Phone Sales And Face-To-Face Sales
B2B sales
Understanding how a business makes a decision, who else is involved, and how to keep momentum across a longer cycle without chasing or pressuring.
Phone sales
Tone, pace and listening when body language is not available. Earning the first thirty seconds and handling early brush-offs honestly. If most of your prospecting happens by phone, our phone sales training page goes into calls in more detail.
B2B sales training focuses on business-to-business selling skills, while Sales Team Training focuses on improving shared standards, consistency and performance across the whole team. Where the priority is developing individual performance through live feedback and accountability, our sales coaching page covers that.
Face-to-face sales
Presence in meetings, on site and at events: reading the room, staying calm and guiding a conversation without taking it over.
Individuals And Teams
Sales Training For Individuals And Business Teams
Individuals join the next live group and build their foundations alongside other salespeople. Businesses use the same programme as sales training for B2B teams, so everyone works from the same standard, the same language and the same approach to real conversations. You can apply and secure a place for either.
Curriculum
What You Will Learn
- Attitude, mentality and the standards that keep B2B sales performance consistent
- Opening a business conversation without pressure and earning the right to continue
- Questioning and listening that uncover the real commercial problem
- Understanding buying behaviour and how business decisions actually get made
- Explaining value and outcomes clearly enough to be repeated internally
- Handling objections honestly instead of overcoming them with tactics
- Resilience through longer cycles, quiet weeks and rejection
- Discipline, follow-up and self-review that keep improvement going after week six
For Businesses
Team Bookings For 3 Or More People
Individual place
Standard programme price £849
£599 Founding Cohort price
One place on the next 6-week programme, including all live sessions and continued support. Available for bookings made before 1 October 2026.
Team bookings
£599 per person
The same Founding Cohort price for teams as for individuals. Bookings of one to ten places can be completed on the apply page, or email admissions@rwsauk.uk with any team questions.
Questions
Frequently Asked Questions
What is B2B sales training?
B2B sales training develops the skills needed to sell to other businesses rather than to consumers. Good B2B sales training covers how to open a conversation with a busy decision maker, ask questions that uncover a genuine business problem, explain value clearly, handle objections honestly and stay consistent through longer buying cycles involving more than one person.
Is this programme suitable for B2B salespeople?
Yes. Real World Sales Foundations is a 6-week live programme built on the foundations that hold up in real-world B2B sales conversations: communication, questioning, listening, understanding buying behaviour, resilience and consistency. It suits B2B salespeople who want structure rather than scripts.
Does this help with phone-based B2B sales?
Yes. A large part of business-to-business sales still happens by phone and video. You will work on tone, pace, opening the call, earning the right to ask questions and moving a conversation forward without sounding rehearsed.
Does this help with face-to-face B2B sales?
Yes. The same foundations apply in meetings, on site visits and at events: presence, listening properly, reading the room, asking better questions and guiding the conversation calmly rather than pushing for a decision.
Can businesses book multiple team members?
Yes. Teams pay the same Founding Cohort price of £599 per person as individuals, against a standard programme price of £849. Bookings of three to ten places can be completed on the apply page, and team questions can be sent to admissions@rwsauk.uk.
Is this suitable for people new to B2B sales?
Yes. The programme is designed for people new to sales, people moving into a B2B sales role, and experienced salespeople who never had the foundations taught properly. Nothing assumes prior training.
How is the programme delivered?
Real World Sales Foundations runs for 6 weeks with one live online session each week, with each session lasting approximately 90 minutes and delivered over Zoom. Live evening groups run Sunday, Monday and Tuesday at 7:00pm, and each group is capped at 20 people so the coaching stays practical and interactive. The programme is designed to be experienced live, where the discussion, coaching, questions and interaction happen.
Are sessions recorded?
Every live session is recorded, so if you miss a session or want to revisit part of the training, you can catch up using the recording. Recordings will normally be made available within 24–48 hours after each live session. You will have access to the programme recordings throughout the six weeks and for 90 days after the final live session. Programme recordings are for registered participants only and must not be shared or redistributed.
What happens if I miss a live session?
If you miss a live session, you can use the recording to catch up before the following week. The programme is designed to be experienced live wherever possible, but the recordings mean one missed session does not have to leave you behind. If something in the recording raises a question, you can email Roger before the next session. Private one-to-one replacement sessions are not included as standard.
How much does the programme cost?
The Founding Cohort price is £599 per person for individuals and teams alike, available for bookings made before 1 October 2026. The standard programme price is £849. Refund requests can be made by email to admissions@rwsauk.uk within 14 calendar days from payment.
Next Steps
Apply For The Next 6-Week Programme
If you want real-world B2B sales training built on foundations rather than scripts, the next 6-week programme is open for applications. Groups are capped at 20 people.